Crazy for this necklace!

Hoy hablamos de collares.
Ya sabéis a que collares me refiero, collares "importantes", grandes y que llaman la atención. De hecho, son decisivamente un accesorio que puede completar un outfit simple y básico y darle un toque más chic.
A continuación os voy dando algunas propuestas de collares low cost que podéis encontrar ahora en las tiendas.
Today I want to talk about necklaces.
A good necklace is, without any doubt, an item which can complete a simple and basic outfit and give it a chic touch.
Here you have some proposals of low cost necklace that you can find in stores now.

CHOiES - €10.07                                      Forever21 - €9.90                                          CHOiES - 10.07
     El Corte Ingles - €14.97                                        Zara - €25.95                                             Sheinside - €6.36
Bershka - €5.99                                    Stradivarius - €12.95                                        H&M - €19.99

A mi me encanta esta tipología de collares...y a vosotras?
I love this kind of necklaces, and you?


Summer Sales 2014!

Summer sales 2014 are finally coming!

Si aún no sabéis cuando empiezan, sigad leyendo!
If you do not know when they’ll start, keep reading!

Las rebajas son el momento de aprovechar y comprar las prendas, los accesorios y los complementos que hemos dejado en stand-by en la colección primavera/verano 2014 o simplemente una buena ocasión para renovar nuestro vestuario sin gastar demasiado.
Como cada comunidad autónoma tiene su propio calendario en lo que a rebajas se refiere, a continuación tenéis los plazos de rebajas en España por Comunidades Autónomas para este verano 2014:

Sales are a good opportunity to buy clothes and accessories that we have left in standby in the spring/summer 2014 collection or just a good chance to renew our wardrobes without spending too much.
As each region has its own sale calendar, here you have the terms of sales of the Autonomous Communities in Spain for this summer 2014:

Andalucía: del 1 de julio al 31 de agosto.
Aragón: del 1 de julio al 30 de septiembre.
Asturias: del 1 de julio al 31 de agosto.
Cantabria: del 1 de julio al 30 de septiembre,
Castilla la Mancha: del 1 de julio al 30 de septiembre.
Castilla y León: del 1 de julio al 31 de agosto.
Cataluña: del 1 de julio al 31 de agosto.
Ceuta: del 1 de julio al 31 de agosto.
Comunidad de Madrid: del 21 de junio al 21 de septiembre.
Comunidad Foral de Navarra: del 1 de julio al 31 de agosto.
Comunidad Valenciana: del 30 de junio al 4 de octubre.
Euskadi: del 1 de julio al 30 de septiembre.
Extremadura: del 1 de julio al 31 de agosto.
Galicia: del 1 de julio al 30 de septiembre.
Islas Baleares: del 1 de julio al 30 de septiembre.
Islas Canarias: del 1 de julio al 31 de agosto.
La Rioja: del 1 de julio al 31 de agosto.
Melilla: del 1 de julio al 31 de agosto.
Principado de Asturias: del 1 de julio al 31 de agosto.
Región de Murcia: del 1 de julio al 31 de agosto.

Además las rebajas en algunas tiendas online, como Topshop, AsosMango, Blanco y Forever21ya están disponibles. También algunas tiendas físicas, como H&M, ya han empezado con las rebajas, pero solo en algunas partes de España.
Finalmente, me permito dejaros algún consejo para ir de compras sin estrés y disfrutando al máximo la búsqueda de vuestras prendas favoritas:

 - Levantarse temprano para llegar a la tienda cuando aún no está llena de gente (en teoría)
- Hacer una lista con las cosas que necesitáis para no pasaros comprando
- Hacer una ruta por donde vais a ir de rebajas
- Comprobar bien las prendas que vayáis a comprar, que no estén con rotos ni manchadas
- Como más tiempo esperéis más rebajado estará todo, pero menos prendas hay
- Muchas veces hay prendas en rebajas que solo se encuentran en tiendas online y no en la tienda física, así que aprovechar para comprarlas por internet.

Finally, let me leave you any tips for a stress-free shopping and an enjoyable hunting of your favourite clothes:

- Wake up early to reach the store when it is not crowded
- Make a list of things you need
- Plan an itinerary where you want to go shopping
- Check well the items that you want to buy, if they are broken or stained
- The more time you wait, lowest will be the prices, but you will find less
- Often there are clothes on sale that you can only find in online stores and not in the physical stores, so better buy them online.

Have a good shopping!


Custo Barcelona for Lidl.

Hoy quiero hablaros de una nueva colaboración entre una marca de lujo y una cadena low cost. A partir de mañana, 23 de junio de 2014, en los supermercados Lidl podéis encontrar la nueva y exclusiva colección "Growing by Custo" de Custo Barcelona.

Today I'm glad to present you this new collaboration between a luxury brand and a low cost one. Starting from tomorrow you can find the new and exclusive collection "Growing by Custo" by Custo Barcelona in Lidl Supermarkets.

La cadena de supermercados Lidl y Custo Barcelona han alcanzado un acuerdo para sacar a la venta una colección de moda femenina elaborada por el diseñador Custo Dalmau en las 530 tiendas que la empresa alemana tiene en España.

The supermarket chain Lidl and Custo Barcelona have reached an agreement to sell a collection of womenswear designed by Custo Dalmau in the 530 stores that the German company has in Spain.

A continuación podéis ver algunas prendas que encontraréis mañana en las tiendas.

Here you can see some items that you can find in the stores tomorrow.

¿Os apetece alguna?

Are you gonna buy something?


I'm back.. and so are they.

As they say, "here I am, once again".. and since today is the first day of summer I would like to show you an item which is back too, from the 50s. Surely everyone of us has seen at least once in a lifetime an image like this: 

If you like old style and your body is shaped by sensual curves, probably this is the perfect beachwear for you. This summer this kind of pin up bikini will still be available in some stores.

They wrap the curves without wringing or forcing them to fit in a tiny bits of lycra. These models have a broader tissue that definitely cover the right points.
And so, where can we find these items without spending a fortune? Here you find some proposals:

And now, don't hesitate and start hunting your favorite one!


"just because I like it" production + interview.

My grandmother is a tailor. When I asked her why she makes clothes always by herself, she cut it short answering: "just because I like it" -.-

After that episode I decided to search for someone else who makes clothes by itself (and wants to talk more about it). I found Martina, a girl who's studying Fashion in Florence. Not always, but often she makes some clothes by herself. Here below her quick interview.

Why do you make clothes on your own?
Principally for school. I practice and make lots of pieces to improve my passion for fashion. Recently I started to make clothes also for me: I think it's funny wearing something original, that nobody else has got or can find in stores.

As you produce clothes, do you think that prices of fashion items are too high nowadays?
Absolutely yes. I buy tissues and all the materials I need in the haberdashery and it's not so cheap but neither expensive. What I mean is that if you make, for example, a cotton t-shirt all by yourself you will spend more of your energy but surely less than 20,30,50,100 euros (it depends on the brand) that a t-shirt costs. 

Where or from who do you take your inspiration?
I follow lots of fashion blogs and read lots of fashion magazines. I always pay attention to the latest fashion news and I try to redesign my own one "copy" or even better "recustomize" or restyle it. Often I also draw clothes and dresses which come directly from my mind.


Self-made production.

As we are talking about low-cost fashion, I can't help mentioning the one we can make by ourselves: self-made production includes all the items that are made by oneself or the old-fashioned clothes that we can renewed with some little tricks.
Even if you're not a professional tailor you can customize or redesign old items of clothing, making them more original and personal. 

Add some details on an old jacket.

Cut an old pair of jeans.

Restyle a basic shirt.

Reinvent a man's shirt.

Play with tissues and old clothes, have fun! ;)


Collaboration with luxury brands.

In the past few years we have seen a quite huge number of collaborations between luxury brands and low-cost brands.
If we think about the implications, we can observe three main reasons behind collaborating with a mass market brands:

-Good publicity for the brand in the mainstream market to attract potential customers that already have the funds to purchase high-end brand items but did not notice the brand before;
-Giving to their customers a taste of high-end designer tailoring and styles to capture future large ticket clothing purchases of customers that want to buy upscale items once in a while;
-The majority of mass market customers would grow into the luxury brand segment as their disposable income increases with age.

Judging by past evidence of collaboration designers, it appears that high-end brands are able to retain their high-end customers and, at the same time, gaining a ton of publicity in the mass market. So it, apparently, doesn't hurt luxury brands.

Mass market brands have continued to grow and it has conditioned its customers to enter the store on a weekly basis to check for new products. Collaborations throughout the year with different designers attracts the attention of the press and retains existing customers by giving them an entirely different and exclusive product line for a limited period of time. The marketing and PR side of things, it's definitely benefiting these chains.

Collaborations with luxury brands reflects how haute-couture can be real for lots of people. Thousands of women dream about wearing a "prestigious" dress and now it is possible thanks to this amazing collaboration. By now, luxury and low cost brands are mixing together to develop the idea that wearing cheap is cool because it requires personality and have the ability to choose mix items!


Here there are some example of these collaborations.

From 2004 the democratisation of luxury operated by the big fashion brands inspires H&M: Karl Lagerfeld creates a mini collection of 10 models. The sober and elegant collection is quickly sold in the 28 stores in France.
Both has found its purpose: Karl was amused as his creations were then sold on the status of collectible pieces on specialised sites, and H&M opened the way for partnerships with the luxury. It’s the beginning of loud fast fashion collaborations with luxury fragrance, in which the partners are considering the profit without a second thought to the consequences of this "marriage".

In 2005, follows Stella McCartney. Her romantic style and her commitment to the fight in the protection of animals brings a new dimension. H&M can communicate a fashion image and simultaneously engage itself in a noble cause – 25% of the sales of the collection Stella McCartney were donated to the association of animal protection supported by the stylist. The collection was sold out in a few hours.
The H&M “bridal couple” in winter 2006 are the nonconformists Viktor & Rolf. The twins confirm their vanguard style with the theme “Coup de foudre” for the required collection. "If haute couture is fashion at its most sublime form, H&M is fashion at its most democratic one".
In 2007, glam rock and Roberto Cavalli are the new trend. Fascinating stars like Beyonce, Jennifer Lopez and Victoria Beckham, he is the perfect choice for the H&M customer who now lives in the rhythm of "luxury designer infusions become available".
In winter Comme des Garçons makes waves. Loyal to her unmistakable style, Japanese Rei Kawakubo creates an eclectic and deconstructed collection which, faithful to the tradition of the Swedish brand, is totally different from those of previous creators.
For the winter 2009 – 2010 the trends focused on accessories. Obviously, H&M invites a star for a mini collection of shoes and clothing in leather: Jimmy Choo.
Sonia Rykiel makes the clients crazy with underwear and clothes, ruining the wallets in December.
And the last one, this year, with Lanvin.

These marriages, successful and carefully planned between brands of high intake and luxury, become rapidly a technique used by competitors.

Spanish Mango launches the Milla Jovovich collection: a mini collection of 25 models in summer 2007 who does not work as it should. Milla Jovovich is also the stylist of her own brand Jovovich-Hawk and has a strong fashion image, but her name is not enough to convince the customers. Mango is reorienting its policy towards their own values, addressing themselves to the Spanish sisters Penelope and Monica Cruz for a collection limited to 25 models, distributed only 400 of its shops.
Uniqlo, the Japanese leader of casual wear, has a marriage with Jil Sanders that lasted two years. The collection is called Uniqlo+J and it’s superb, even if it is more expensive compared with H&M.
TopShop in 2007 collaborates with model Kate Moss. To take a distance from H&M, it does not choose a designer. Kate has her own style, she is a fashion icon, she represents luxury and launches trends as soon as she sets a foot outdoors. The first collection is sold immediately, but soon her models are considered expensive and lacking originality. The cooperation is reduced from six mini collections per year to only two and obviously heading towards a "divorce".
GAP flirted last year with Stella McCartney for Gap Kids and gets engaged with Valentino for the winter collection 2010 – 2011 with “basic luxury” products. Gap design edition shoes collections benefit since six seasons of the stable “marriage” with French designer Pierre Hardy.


Although the initial considerations, there are some questions which appear fully justified: do we face an excessive democratization of luxury? The notion of exclusivity becomes meaningless? Why do we pay for? For a luxury product or for a common one? Are we dealing with a fake luxury or with cheap items sold too expensive?

Stay tuned!